Ron Griffiths

VP UX | Innovation, Research, Strategy, AI GTM

Great ideas made fresh every day in Berlin, Germany.



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Take a moment to ask it about me, my skills, experience and passions, including pasting a job description for an open role you’re filling or a project you’d like me to work with you on. 

Let me what you think! 

I build teams that get sh** done.

No fluff, no micromanagement—just clear vision, strong collaboration, and a focus on results. I believe in giving people autonomy while holding them accountable, ensuring that design, product, and business objectives align seamlessly. Good leadership is about creating momentum, not roadblocks.

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Aligning UX with Business Growth

Great design isn’t just about making things look good—it’s about driving business success. I bring UX into the heart of product strategy, using AI to streamline workflows and make smarter decisions. I focus on scalable, practical solutions that help enterprise and B2B products grow and thrive.

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Design as a Strategic Function

UX isn’t just about interfaces—it’s about impact. My approach blends human-centered design with AI-powered efficiency, ensuring products are not only usable but valuable. I believe in rapid experimentation, ethical decision-making, and making sure design actually drives results, not just aesthetics.

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Insights on UX, AI, and Product Strategy

I write about the real-world challenges of UX, AI, and product strategy—no theory, just practical takeaways. Whether it’s improving design processes, scaling teams, or navigating digital transformation, my articles are built to help designers, leaders, and businesses make smarter decisions.

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Developing Designers & Leaders

I help designers level up—whether they’re just starting out or stepping into leadership. My coaching focuses on real-world skills: career growth, leadership, AI-driven tools, and how to thrive in fast-moving environments. One-on-one or in teams, I make sure designers build confidence, clarity, and expertise.

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Here’s a few highlights from the past few years. Accomplishment for me isn’t score-keeping, but a record or proof of an effective practice actively participating in an outcome driven ecosystem. 

  • Increased Revenue and Conversion Rates – Optimized user experience directly impacting business performance, leading to double-digit percentage growth in conversions for a global marketing B2B SaaS platform.

  • Higher Customer Retention & Satisfaction – Implemented UX improvements that contributed to a measurable increase in user engagement and customer satisfaction scores by optimizing user interface, focused on workflows and outcomes over functions.

  • Operational Efficiency and Faster Time-to-Market – Scaled design processes and design systems, reducing time-to-market by over 30% in large-scale Enterprise SaaS with a modular platform strategy, design system implementation and improvements in team ways of working.

  • Talent Attraction, Employer Brand Building and Retention – Built and scaled teams in several European Enterprise SaaS teams; increasing design team efficiency and retention rates while establishing mentorship and growth programs.

  • Higher Customer Retention and Satisfaction – By focusing on user outcomes and jobs to be done, rather than an open-canvas approach to task completion, my team and I created seamless, engaging interactions that built loyalty by reducing user pains and reduced onboarding times by more than 75%.

I was looking for someone who could lead our design vision and build structured, collaborative processes with product managers and engineers—and Ron fit the bill from day one.
Dr. Mario Lenz
Dr. Mario LenzCPO
Ron has consistently delivered thoughtful creative designs, messaging, and concepts and continues to be my "go to" guy when I have a project that needs creative or messaging developed. He delivers great work on time and in budget.
Robert Demoulin
Robert DemoulinCEO
The man thinks it through, and gives a decent accounting of strategic thinking in line with a strong visual language. Plus he's a pretty cool dude to walk through concepts, and ways to manage a project from idea through execution.
Jeremiah Treacy
Jeremiah TreacyCEO
Ron's superior design skills set him far apart from the rest of the pack and make him an invaluable part of any creative team. He has impeccable attention to detail, is great in front of clients, and really puts the extra effort when the deadlines are tight and the projects complex.
Ben Hewett
Ben HewettManaging Director, UX
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A few of the fantastic customers and brands I've worked for