Persistence and determination fuel everything I do. Success isn’t about getting it right the first time—it’s about showing up, adapting, and pushing forward. The best teams aren’t afraid to stumble; they learn, adjust, and come back stronger. That’s the mindset I bring to leadership—building high-impact teams, sparking innovation, and making real change happen.

I don’t believe in micromanagement. People do their best work when they have the space to own it. My role? Set the vision, clear the roadblocks, and make sure everyone has what they need to succeed.

Autonomy with Accountability

I trust my teams. I expect them to take ownership. But trust and accountability go hand in hand—autonomy works when there’s clarity, structure, and shared responsibility. I make sure expectations are crystal clear and that people have the freedom to solve problems their way. No hand-holding, no unnecessary oversight—just support, guidance, and a focus on outcomes.

Cross-Functional Collaboration

Great products don’t happen in silos. Design, engineering, product, and business teams all need to be in sync. I bridge these worlds, making sure communication is open, priorities are clear, and everyone is moving in the same direction. The best teams push each other forward—not through friction, but through trust and a shared goal.

Data-Driven & User-Centered Decision-Making

Gut feelings have their place, but the real magic happens when instinct meets data. I rely on research, user insights, and performance metrics to drive decisions. That means running experiments, testing ideas, and refining as we go. A good strategy isn’t set in stone—it evolves based on what we learn.

Data helps tell a story, but it’s not just about numbers—it’s about people. I focus on the “why” behind the data, making sure we’re solving real problems, not just chasing metrics. A strong UX strategy is about balancing measurable results with meaningful experiences.

Scaling & Transforming Teams

Building a team is one thing. Scaling it is another. Whether I’m starting from scratch or reshaping an existing group, I focus on creating systems that grow with the company. I’ve led teams through hypergrowth, post-acquisition transitions, and major strategy shifts. The key? Keep an eye on the big picture while making sure the fundamentals stay strong.

The best teams scale sustainably. That means hiring with intention, fostering a learning culture, and putting processes in place that adapt as the business evolves. Growth isn’t just about numbers—it’s about making sure people are growing, too.

Empowering People, Not Just Processes

Leadership isn’t about having all the answers. It’s about making sure people have what they need to find their own. I build cultures of ownership, curiosity, and continuous learning. When people feel supported, challenged, and trusted, they don’t just do their jobs—they push boundaries, take risks, and create something great.

I focus on mentorship, not just management. A great team isn’t just built on skills—it’s built on trust, collaboration, and the confidence that each person can step up and own their impact. My goal? To make sure every person on my team leaves stronger than when they arrived.